Grayville, IL — World Racing Group announced today that Just Plugs has signed a multiyear agreement to be the Official Ear Plug of the World of Outlaws Sprint Car Series, the World of Outlaws Late Model Series and the UMP DIRTcar Summer Nationals.
Decades of involvement in the racing industry inspired Just Plugs to develop hearing protection that’s functional and fun. Just Plugs are decibel-crushing, soft-coated, foam-cell earplugs with a Noise Reduction Rating of 30. Shaped like spark plugs and beverage bottles, Just Plugs not only protects your hearing at the races but they’re also stylish to wear.
“We believe the World Racing Group provides Just Plugs an ideal medium to sell and promote our current products,” explains James “Cricket” Butler, President of Just Plugs. “We are extremely excited about our upcoming partnership and look forward to an ongoing relationship for years to come.”
Just Plugs will be available where series merchandise is sold during all World of Outlaws Sprint Car Series, World of Outlaws Late Model Series and UMP DIRTcar Summer Nationals events.
“A big part of the attraction to World of Outlaws and UMP DIRTcar racing is the sound, the noise, the fury. Just Plugs is a perfect partner for our kind of action,” said World Racing Group Chief Marketing Officer Ben Geisler. “By partnering with Just Plugs, we are giving our fans that choose to wear ear protection an awesome alternative to the generic fluorescent ear plugs that were designed to be used at work not at the track.”
For more information on Just Plugs, visit www.justplugs.com.
About World Racing Group, Inc.
World Racing Group, Inc. (OTCBB: WRGI), a sports entertainment company, is a world leader in the sanctioning and promotion of dirt track auto racing. WRGI, based in Concord, N.C., owns and operates the four highest profile national touring series for dirt track racing in the United States:
• The World of Outlaws® Sprint Car Series
• The World of Outlaws Late Model Series(SM)
• The UMP DIRTcar Summer Nationals
• The Advance Auto Parts Super DIRTcar Series(TM)
World Racing Group sanctions more than 4,900 local and regional dirt track racing events in the United States and Canada at 126 tracks each year under the DIRTcar(TM) Racing brand. In addition, World Racing Group owns and/or operates seven premier dirt track speedways. WRG races can be heard online at DIRTVision.com®.
To learn more about World Racing Group, visit worldracinggroup.com.
About Just Plugs, LLC
Just Plugs develops, manufactures and sells ornamental hearing protection. In a quest to make hearing protection fun and functional, Just Plugs continues to develop unique and effective designs. Just Plugs is committed to promoting the importance of hearing protection and delivering a product that is “desirable” to wear. The product can also be customized with corporate logos.