WAYCROSS, GA (July 30, 2011) – The Lucas Oil Late Model Dirt Series will again be on TV on SPEED Channel this Sunday August 7th at 1pm EST with the showing of the General Tire Battle at the Beach 100 Presented By E3 Spark Plugs from Tri-City Speedway in Pontoon Beach, IL. The 100-lap $20,000 to win sanctioned event was the richest race in the tracks history and drew a star studded feild of drivers and a packed house of race fans. The event held on July 14th and 15th was filmed for broadcast in High Definition by Lucas Oil Studios, a division of Lucas Oil Products, Inc.

The Lucas Oil Late Model Dirt Series will have numerous events broadcasted on several networks in 2011 including CBS, SPEED, VERSUS and MavTV. The entire 2011 Lucas Oil Late Model Dirt Series TV schedule can be found on the series website www.lucasdirt.com under the schedule link.

The Lucas Oil Late Model Dirt Series will be back in action August 11-13th for the Sunoco Race Fuels North/South 100 presented by Lucas Oil Products at Florence Speedway in Union KY. This crown jewel event will pay a whopping $50,000 to the winner and a minimum of $2500 to start the feature event. Race fans are still talking about the past two years thrilling finishes with the race winner making the winning pass for lead on the final lap twp years in a row. Jimmy Mars passed Don O’Neal for the win in 2009 and Jimmy Owens passed Earl Pearson Jr for the win in last years event.

For more details on the 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Products log onto www.florencespeedway.com or you can call the track at (859) 485-7591.

For the latest breaking news on the Lucas Oil Late Model Dirt Series visit the series website at www.lucasdirt.com or call the series office at (951) 532-2503. Be sure and visit the series on the social media outlets as well at http://www.facebook.com/lucasdirt and http://twitter.com/#!/lucasdirt.

NETWORK AIR DATE AIR TIME VENUE EVENT NAME LOCATION EVENT DATE
SPEED 7/31/11 1:00 PM Magnolia Motor Speedway Clash at the Mag Columbus, MS 7/9/11
SPEED 8/7/11 1:00 PM Tri-City Speedway Budweiser Battle at the Beach Pontoon Beach, IL 7/15/11
VERSUS 8/27/11 2:30 PM Batesville Motor Speedway Bad Boy 98 Batesville, AR 5/21/11
SPEED 9/4/11 11:00 AM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
MavTV 9/8/11 9:00PM Batesville Motor Speedway Bad Boy 98 Batesville, AR 5/21/11
SPEED 9/17/11 2:00 PM Lawrenceburg Speedway Lawrenceburg, IN 8/26/11
SPEED 10/2/11 1:00 PM Portsmouth Raceway Park River Days Rumble Portsmouth, OH 9/3/11
SPEED 10/9/11 1:00 PM Virginia Motor Speedway ASi Racewear USA 100 Saluda, VA 9/17/11
SPEED 10/23/11 6:00 PM Brownstown Speedway 32nd Annual Jackson 100 Brownstown, IN 9/24/11
SPEED 10/30/11 3:00 PM Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11
VERSUS 12/18/11 6:00 PM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
MavTV 12/29/11 9:00PM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
SPEED TBA TBA Lucas Oil Speedway Diamond Nationals Wheatland, MO 7/16/11
SPEED TBA TBA Knoxville Raceway 8th Annual Lucas Oil Late Model Knoxville Nationals Knoxville, IA 10/1/11
MavTV TBA TBA Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11
VERSUS TBA TBA Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11

2011 Lucas Oil Late Model Dirt Series Sponsors

ASI Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series

Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series

DART Machinery – “The Official Engine Components” of the Lucas Oil Late Model Dirt Series

E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series

Geico Power Sports – “The Official Insurance” of the Lucas Oil Late Model Dirt Series

General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series

Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series

K&N Filters – “The Official Filter” of the Lucas Oil Late Model Dirt Series

Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series
Magnaflow Exhaust – “The Official Exhaust” of the Lucas Oil Late Model Dirt Series

MavTV – “The Official Men’s Network” of the Lucas Oil Late Model Dirt Series

R&L Carrier – “The Official Carrier” of the Lucas Oil Late Model Dirt Series

Rockstar Energy Drink – “The Official Drink” of the Lucas Oil Late Model Dirt Series

Speedco – “The Official Truck Lube and Tire Center” of the Lucas Oil Late Model Dirt Series

Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

2011 Lucas Oil Late Model Dirt Series Supporters Include:

Allstar Performance, American Racer, Banshee Graphics, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, Cruise with the Champions, CV Products, DirtonDirt.com, Dominator Race Products, Dyers Top Rods, ECR Race Engines, Eibach Springs, Fast Shafts, Gaerte Engines, GRT Race Cars, Hawk Performance, Hypercoil, Janowski Insurance, Jay Dickens Racing Engines, JE Pistons, JRi Shocks, Keyser MFG, Longhorn Chassis, MasterSbilt Chassis, Öhlins, Outerwears, PBM/Erson Cams, Performance Bodies, Pierce Racecars, Pro Power Racing, Quarter Master, Race Engine Design, Red Buck Cigars, Rhyne Race Engines, Rick Schwallie Photography, Ringers Gloves, Rocket Chassis, Roush Yates Engines, Roush Yates Performance, Safety Solutions, Sweet Manufactuing, Vic Hill Race Engines, Warrior Race Cars, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, 5150 Race Trailers.

James Essex, Public Relations Coordinator, jessex@lucasdirt.com