41st running of DIRTcar Racing’s premier event continues to grow

CONCORD, N.C. – Feb. 23, 2012 – DIRTcar Racing is pleased to announce NAPA Auto Parts will be title sponsor of Super DIRT Week XLI in October.

NAPA Auto Parts has more than 6,100 stores nationwide, with over 100 stores surrounding the Central New York territory, the home to NAPA Auto Parts Super DIRT Week centered at the New York State Fairgrounds, Oct. 3-7, in Syracuse.

“NAPA Auto Parts is proud to be the Title Sponsor of Super Dirt Week XLI,” said NAPA Syracuse GM Ed Glowacki. “This provides NAPA Auto Parts with a great opportunity to partner with one of the most well known events in the entire state of New York and get the NAPA brand in front of our target audience. We believe that NAPA Auto Parts’ involvement will make Super DIRT Week XLI the biggest event yet!”

In addition to the events at the New York State Fairgrounds, NAPA Auto Parts Super DIRT Week also includes races throughout the region, including DIRTcar Modified, World of Outlaws Sprint Car Series and World of Outlaws Late Model Series events.

“Super DIRT Week has been the marquee annual Modified event for more than 40 years, and we’re looking forward to NAPA’s involvement to make this year’s event the biggest one of all,” said World Racing Group CMO Ben Geisler. “We believe NAPA Auto Parts’ involvement will enhance the event for the thousands of fans who make NAPA Auto Parts Super DIRT Week so big.”

NAPA Auto Parts Super DIRT Week XLI features four premier divisions of DIRTcar Racing in spectacular action on the 1-mile New York State Fairgrounds oval. It kicks off on Wednesday, Oct. 3, and runs through Sunday, Oct. 7. In addition, DIRTcar and World of Outlaws events at Rolling Wheels Raceway Park in Elbridge, N.Y., (Oct. 4 and Oct. 6) expand the Super DIRT Week experience.

For news and information about Super DIRT Week XLI – including schedules, entry forms and tickets – click SuperDIRTWeekOnline.com, or call DIRTcar Racing’s Northeast office at 315-834-6606.

Make sure to follow Super DIRT Week XLI on Twitter by clicking @SuperDIRTWeek, or find us on Facebook by clicking Facebook.com/WorldRacing.

DIRTcar Racing in the Northeast Region is brought to fans by several sponsors and partners; including Hoosier Racing Tire; VP Racing Fuels; GM Performance Parts, Nationwide Insurance, NAPA Auto Parts and Safety-Kleen. Promotional partners include the University of Northwestern Ohio. Contingency sponsors are ASI; Bert Transmissions; Bicknell Racing Products; Bilstein Shocks; Brodix; ButlerBuilt; Comp Cams; Intercomp; JE Pistons; KSE Racing Products; Motorsports Safety Systems; MSD Ignition; Penske Shocks; Racing Electronics; Super Flow; Vicci Racing Apparel; WIX Filters; Wrisco Industries; Xtreme Lubricants and Extreme Mufflers.