Media Contact: Trenton Berry
trenton@racindirt.com
Wheatland, MO (January 23, 2014) – Last season the Lucas Oil MLRA welcomed Ankeny, Iowa based Casey’s General Stores to the fold in a brand new marketing partnership. With the success of the initial year, Casey’s recently signed a three year agreement to continue presenting the Casey’s General Stores Hard Charger Award.
Last year three-time series champion John Anderson earned the season long award. “Man, we had a pretty tough season, but we really moved forward in several features, so it was nice to be recognized for it,” commented Anderson. “I really appreciate Casey’s supporting the award, and it’s great to hear they’ll be backing it going forward.” Anderson was awarded $500 at season’s end. This season and beyond, the overall Hard Charger will see a $250 increase to $750.
Casey’s General Stores currently operates 1772 stores throughout the mid-west. They are staunch supporters of dirt racing in several different capacities. “It’s great to bring new partners on board and show them the value of partnering with us,” said Series Director Dan Robinson. “Our fans and drivers cross paths with Casey’s stores all over the region, so it makes this a natural fit.”
About Casey’s General Stores
In 1959, Founder Don Lamberti leased a store from his father on East 14th and Broadway in Des Moines, Iowa. After nine years of operating this old country store, which he remodeled into a convenience store, Don’s gas supplier and friend Kurvin C. Fish, suggested that Don buy the Square Deal Oil Company.
Don followed his advice and purchased the service station with a three-bay garage in Boone, Iowa. Using the knowledge from his store in Des Moines, Don converted the gas station into a convenience store. The Boone store was named “Casey’s” by using Kurvin C. Fish’s initials.
The third store was built in another small community with a population of only 1,500 – Waukee, Iowa. This was the first Casey’s built totally from scratch and proved to be the best store yet. At this point, Don realized he was on to something and decided to establish the stores in communities with a population of 5,000 or less.
Through the years, Casey’s success has been attributed to our clean stores, restrooms, and the friendly employees who pride themselves in customer service. Casey’s customers have come to know that inside each store they will find dedicated, helpful, and well-trained employees, exceptional prepared food items, and a clean environment in which to shop.
To stay up to date with the Lucas Oil MLRA please like us on Facebook at facebook.com/lucasoilmlra. You might also want to follow us on Twitter at twitter.com/mlra. Check out our Youtube page as well, youtube.com/user/LucasOilMLRA.
The Lucas Oil MLRA (Midwest Latemodel Racing Association) sanctions regional Super Dirt Late Model touring series events in Missouri, Kansas, Nebraska, Oklahoma, Illinois and Iowa.
For all the latest news and information on the Lucas Oil MLRA please visit us on the web at MLRARacing.com or by calling the series office at (417) 282 5984.
2014 Official Lucas Oil MLRA Marketing Partners
iON Cameras
“The Official Camera” of Lucas Oil MLRA
The lightest, fastest, fully-waterproof HD action camera on the market
E3 Spark Plugs
“The Official Spark Plug” of Lucas Oil MLRA
GEICO
“The Official Insurance” of Lucas Oil MLRA
General Tire
“The Official Tire” of Lucas Oil MLRA
Lucas Oil Products
“The Official Oil” of Lucas Oil MLRA
MAVTV
“The Official Television Network” of Lucas Oil MLRA
Ole Smoky Moonshine
“The Official Moonshine” of Lucas Oil MLRA
Optima Batteries
“The Official Battery” of Lucas Oil MLRA
RacingJunk.com
“The Official Classifieds” of Lucas Oil MLRA
Speedco
“The Official Truck Lube and Tire Center” of Lucas Oil MLRA
Sunoco Race Fuels
“The Official Fuel” of Lucas Oil MLRA
2014 Lucas Oil MLRA Supporters Include: Protect the Harvest, Lucas Cattle Company, Hoosier Racing Tires, CANIDAE, Marriott Properties, Impact Signs, Awnings, and Wraps, Casey’s General Stores, JRi Shocks, Landrum Performance Springs, Bodee’s Race Bodies, Peterson Fluid Systems, AR Bodies, KRC, Midwest Sheet Metal, Fast Track Photos, RacinDirt.com, BSB Manufacturing, Racing Optics, Eibach Springs, Fast Shaft, Bell Helmets, Outpace Racing Products, ATL Fuel Cells, Schoenfeld Headers, Weld Wheels, Wehrs Machine & Racing Products, RACEceiver, Powertrain Industries, Performance Bodies, Intercomp Scales, Keizer Wheels.