CONCORD, NC – June 28, 2012 – By Roush Yates Performance P.R. – The World of Outlaws Late Model Series announced today that the series has joined forces with Roush Yates Performance Products as an “Official Partner of the World of Outlaws Late Model Series” as well as a contingency sponsor for the next two years.
“We are very excited to be able to display our product on such a platform as the World of Outlaws Late Models Series,” said Roush Yates Vice President of Marketing Jon Sands. “The World of Outlaws is a premier dirt Late Model racing series in the country and we are proud to be able to showcase our products to both their drivers and fans alike.”
Roush Yates is conveniently located in the heart of NASCAR country in Mooresville, N.C., which gives them unparallel access to Cup technology that they are passing off to the local Saturday night racers at affordable costs. They are currently the largest supplier of used NASCAR racing parts from today’s top race teams, with all kinds of chassis parts from ball joints to complete race cars. If you need it, Roush Yates Performance Products has it.
“Roush Yates Performance Products has become a dominant force in dirt Late Model racing over the last couple of years,” said World Racing Group CMO Ben Geisler. “Our partnership with Roush Yates is a perfect fit with the large inventory of parts and services that their company can offer to the World of Outlaws.”
As part of Roush Yates partnership with the World of Outlaws Late Model Series, the parts supplier will be sponsoring two separate A-Main finishing positions nightly along with the “Roush Yates Performance Products Lap Leader” award. The driver who finishes in the fourth position in each series A-Main will receive a cool $50 cash, while the 18th-place finisher will walk away with a brand-new Roush Yates Carburetor Tool Set valued at nearly $100.
The “Roush Yates Performance Products Lap Leader” winner, meanwhile, will be styling in a new pair of Wiley X Sunglasses after leading the most laps during the A-Main.
Roush Yates Performance Products has a tremendous line of products available for all levels of racing so make sure to check out their website at www.roushyatesparts.com.
For more information on the WoO LMS, visit www.worldofoutlaws.com.
Fans can also follow the WoO LMS on Twitter at Twitter.com/WoOLateModels and Facebook at Facebook.com/WorldofOutlaws .